Introduction to E-Commerce

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Prof. Dr. Martin Kütz

Martin Kütz is working as a professor for business information systems at the Anhalt University of Applied Sciences in Köthen (Germany). His research and teaching is based on 27 years work in IT management, management consulting and IT consulting. He always aims at building bridges between information technology and economics. He is convinced that technology has to follow business. This book on E-Commerce was written under this aspect. Martin Kütz also is a well known expert for managing IT organisations with key performance indicators and scorecards.
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Commerce was and is the exchange of goods or services and money between suppliers and customers. Modern information and communication technologies have revolutionized the commercial world.

The book gives a sound introduction to the fascinating world of E-Commerce. Readers with an economic background will learn which technologies help to change and improve business. Readers with a computer science background will learn, how business needs have to be incorporated into the development and operation of information systems. Thus the book not only examines technologies and the areas of B2C and B2B commerce, but also discusses legal issues and impacts of E-Commerce on the economic and societal area. Security management issues and payment challenges are investigated, too, and the course finishes with a focused view to performance management.

The message to the reader is: E-Commerce is commerce and all subdomains must be managed consequently and interestedly from a business point of view.

Additional information

Weight 1.2 kg
Dimensions 12 × 2 × 1.5 cm

1 review for Introduction to E-Commerce

  1. John Doe

    Wow! I just finished reading this awesome book!. And I will say it again, Wow!

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